Skin Deep (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and clients (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hosted on Wix Studio and use our services, including booking appointments, placing product orders, signing up for events, and receiving text message notifications and marketing.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect the following types of information:

1.1 Personal Information

Personal information can identify you as an individual and may include:

• Name

• Email address

• Phone number (including mobile number)

• Billing address and shipping address

• Date of birth (if provided for services)

• Information required for appointments, product orders, or event registrations

1.2 Payment Information

When you place an order for products or pay for services, payment information (such as credit card number, expiration date, and billing details) is collected securely by our third-party payment processor. Skin Deep does not store your full payment card details.

1.3 Non-Personal Information

Non-personal information does not identify you as an individual and may include:

• Browser type and version

• Device information

• IP address

• Browsing behavior and pages viewed

• Appointment and purchase history

• General demographic information

We may collect this information using cookies and other tracking technologies.

2. How We Use Your Information

We use your information for the following purposes:

• To process and manage appointment bookings

• To fulfill your product orders and arrange shipping

• To register you for classes, workshops, or events

• To send appointment reminders, confirmations, and follow-up messages

• To send order confirmations, shipping updates, and account notifications

• To send marketing communications and promotional offers (with your consent where required)

• To respond to your questions, requests, and customer service inquiries

• To analyze website traffic and usage to improve our website and services

• To personalize your experience and show you relevant content or offers

• To maintain business records and comply with legal and regulatory obligations

3. Text Messaging (SMS/MMS) Communications

3.1 SMS Enrollment & Purpose

By providing your mobile phone number on our website, in person, or via any of our forms, you may consent to receive text messages from us related to:

• Appointment reminders and updates

• Account and service notifications

• Transactional messages (e.g., receipts, order status)

• Marketing messages and special offers (where you have opted in)

Message & data rates may apply. Message frequency may vary.

3.2 SMS Opt-Out

You can opt out of receiving SMS marketing messages at any time by replying:

• “STOP” or “UNSUBSCRIBE” to any message you receive from us.

You may still receive important transactional or service-related texts (such as appointment reminders) where permitted or required, even if you opt out of marketing messages, unless you fully withdraw consent for all text communications.

3.3 SMS Help

For help with text messaging:

• Reply “HELP” to any message, or

• Contact us at [info@skindeepwellness.com].

4. Sharing Your Information

We may share your information with trusted third-party service providers who assist us in operating our business and delivering services to you. These providers are only authorized to use your information as necessary to perform services on our behalf and are required to protect your information.

Examples of third-party service providers include:

• Appointment booking and scheduling platforms (e.g., Boulevard)

• Payment processors

• Shipping and fulfillment companies

• Email and SMS marketing platforms

• Data analytics providers

• Website hosting and maintenance providers (e.g., Wix Studio)

4.1 No Sale of Mobile Numbers or PII for Marketing

We do not sell, rent, or share your mobile phone number, or any other personally identifiable information, with third parties or affiliates for their own marketing or promotional purposes.

Any sharing of your information with service providers is solely for the purpose of operating our business and providing services to you (for example, using a messaging service provider to send texts on our behalf).

We may disclose information if required to do so by law, in response to a legal request, or to protect the rights, property, or safety of ourselves, our clients, or others.

5. Your Choices & Rights

You have certain rights regarding your personal information, subject to applicable laws:

• Access: You may request a copy of the personal information we hold about you.

• Correction: You may request that we correct or update inaccurate or incomplete information.

• Deletion: You may request that we delete your personal information, subject to legal and business recordkeeping obligations.

• Marketing Preferences: You can opt out of email marketing by using the “unsubscribe” link in our emails, and you can opt out of SMS marketing by replying STOP or UNSUBSCRIBE to our messages.

To exercise your rights, please contact us at [info@skindeepwellness.com].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings

• Keep you signed in (where applicable)

• Understand how you use our website

• Improve website performance and user experience

• Provide relevant content and potentially targeted advertising

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures may include:

• Secure servers and encryption where appropriate

• Access controls and authentication

• Use of reputable third-party providers with strong security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information